Growth Marketing Analytics has emerged to be a priority for CMOs. It is generating a lot of buzz across marketing organizations. Building...

Join me on a journey where I harness the power of Python, Pandas, DuckDB, and web scraping to not just access data but to convert it into actionable data model that powers a very targeted marketing engagement and marketing analytics strategy.

Modern Lead scoring is an essential aspect of modern data-driven B2B marketing, which helps sales and marketing teams to actively...

In the high-stakes world of B2B SaaS marketing, where every lead counts and the pressure to attribute success is immense, a...

PLG and Customer Activation – New Paradigm in Marketing Analytics

A well designed and intuitive marketing analytics scorecard provides at-a-glance view of the health of the marketing organization.

It’s about time for 2020 planing. Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy...

Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive...

Technology is the most impactful change agent in our lives. Across all the fields that have been revolutionized by technology, marketing...