Marketing Database Analytics frameworks help modern data driven marketers leverage the insights to build contextual campaigns.

Even in the digital-first world, the value of human interaction is priceless. Well planned and data driven marketing Events continue to be the biggest driver when it comes to deal acceleration and new pipeline creation.

Growth Marketing Analytics has emerged to be a priority for CMOs. It is generating a lot of buzz across marketing organizations. Building...

Modern Lead scoring is an essential aspect of modern data-driven B2B marketing, which helps sales and marketing teams to actively...

In the high-stakes world of B2B SaaS marketing, where every lead counts and the pressure to attribute success is immense, a...

PLG and Customer Activation – New Paradigm in Marketing Analytics

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced...

It’s about time for 2020 planing. Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy...

Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive...

Technology is the most impactful change agent in our lives. Across all the fields that have been revolutionized by technology, marketing...