Advanced B2B Marketing Analytics Consulting Services

​1. Multi-Touch Attribution Analysis
 

What We Build
Many companies focus on creating attribution models for marketing organizations, and while several adequately, our extensive experience with attribution modeling reveals a significant drawback: most models are pre-built with limited customization, forcing marketing organizations to conform and measure performance on these frameworks. At marqeu, we believe approach is fundamentally flawed.

 

We uphold the principle that marketing should dictate how technology facilitates and enhances its impact, not the other way around.

 

Through our customer engagements, we have observed clients using complex attribution models and algorithms altered their operational and measurement approaches. Although some tools were customized to fit specific business, their inherent rigidity often prevents extensive adjustments, resulting in a perpetual cycle of maintenance and support wastes both time and resources for marketers. As part our Advanced B2B Marketing Analytics Consulting Services, we leverage our extensive experience offer a “marketing-driven approach to multi-touch attribution,” guided by a set of principles parameters designed to enhance effectiveness.

 

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Technical Stack & Implementation

• Custom Attribution Models using SQL and Python (Weighted, Time-Decay, W-shaped, U-shaped, ML-assisted)

• Data Integration with Salesforce, HubSpot, Marketo, Google Ads, LinkedIn, ABM and commmon Sales Engagement Platforms

• Pipeline Stage Mapping to attribute influence across stages from MQL to Closed Won

• Dashboards in Tableau, Looker, or Power BI with real-time filters by campaign, persona, segment, and funnel stage

• Alert Systems to notify teams of high-performing or underperforming channels and content

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Typical Results

• 35–50% improvement in attribution accuracy across channels

• 25–40% more efficient campaign budget allocation

• 30–60% reduction in marketing-sales attribution disputes

• Real-time insight into campaign influence by deal stage and velocity

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Ideal For

B2B companies with multi-channel campaigns, multiple stakeholders, and long buying cycles.

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2. Marketing Events Analytics and ROI

 

In-person marketing events and trade shows are among the most widely used and expensive strategies for both enterprise companies and startups. In today's digital world, the chance to engage face-to-face with prospects and customers is invaluable, but it comes with a significant cost. Marketers this and are constantly seeking insights to justify these large expenses and to make informed decisions regarding the various options available for event sponsorships, booths, and more.

 

At marqeu, we believe that our B2B Marketing “Events Analytics” Service is one of the most valuable offerings for our customers.

 

Our unique expertise in this area sets us apart from the competition, showcasing our strengths in both business and technology aspects of marketing. Through our service, we have supported our customers in several key areas related to event planning and execution. Additionally, we conduct pre-event and post-event pipeline analyses to quantify the impact on new pipeline creation and accelerate existing pipelines.

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What We Build
Marketing events—both virtual and in-person are critical revenue levers but notoriously difficult to measure. We build end-to-end B2B Marketing Events Analytics systems that quantify ROI, track influence across pipeline stages, and guide future investment in events, webinars, and field activations. From booth scans and session engagement to SDR follow-up and post-event nurture, we bring full visibility into how events drive pipeline and how they stack up against other marketing tactics.

 

Technical Stack & Implementation

• Event Attribution Frameworks tying pre-event engagement, attendance, and post-event activity to opportunity creation

• CRM & MAP Integration with platforms like Cvent, Zoom, ON24, Marketo, and Salesforce

• Lead Source Normalization and deduplication logic to ensure clean attribution

• Engagement Lead Scoring Models across registrants, attendees, and booth interactions

• Marketing ROI Dashboards visualizing pipeline influenced vs. sourced, cost per opportunity, and comparative event performance

• Alerts & Reporting on high-value leads from events for sales prioritization

 

Typical Results

• 40–70% increase in visibility into event-sourced and influenced pipeline

• 30–60% higher post-event lead conversion rates through intelligent scoring and routing

• 25–45% improved event budget allocation based on ROI

• Unified reporting for executive and sales team buy-in

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Ideal For

B2B companies investing in webinars, conferences, trade shows, and customer field events.

 

3. Marketing Pipeline Acceleration and Influence

 

Marketing performance is increasingly evaluated based on its effectiveness in generating new pipeline and existing opportunities throughout the sales funnel. Leveraging our expertise in marketing data warehousing, snapshots, data visualization, and advanced analytics, we have developed marketing performance dashboards in all our customer engagements to highlight these two essential KPIs.

For these metrics, we can link marketing-driven engagement within accounts to the pipeline in those accounts. This correlation between marketing activities and pipeline offers valuable insights, helping our customers understand when new opportunities arise in engaged accounts and how influences deal expansions and accelerates closures in accounts with existing opportunities. These KPIs form strong basis for marketing leaders to have impactful discussions with their sales teams and foster alignment. We have observed that these two metrics are the most actively monitored by marketing leaders across

various sectors.

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What We Build
Marketing’s job doesn’t stop at generating MQLs. We help your team measure and improve pipeline acceleration, identifying how marketing interactions influence opportunity progression, reduce deal cycles, and increase win rates.

 

By analyzing touchpoints across the buyer journey, our influence models reveal the real impact of content, campaigns, and outreach on sales velocity, stage advancement, and deal expansion.

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Technical Stack & Implementation

• Influence Mapping between marketing interactions and pipeline movement (e.g., content download, stage progression)

• Data Modeling to quantify touch frequency, recency, and stage-specific impact

• Campaign Cohort Analysis to compare deal velocity and win rate across campaign groups

• Salesforce & MAP Integration to ingest campaign activity, opportunity data, and SDR touches

• Dashboards & Scorecards to highlight acceleration levers and drop-off points

• Early Warning Systems for stalled opportunities based on historical patterns

 

Typical Results

• 20–35% improvement in opportunity win rates with targeted acceleration programs

• 25–50% faster movement between key pipeline stages

• 30–60% improvement in alignment between marketing activities and sales priorities

• Clear insights into the campaigns that drive not just pipeline creation—but deal progression

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Ideal For

B2B marketing teams tasked with not just sourcing pipeline, but accelerating it.

 

4. Marketing ROI Analysis and Insights

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What We Build

Marketing is frequently regarded as a cost center within the c-suite, which can lead to challenges in justifying its value. However, we have successfully transformed this perception for all of our customers by equipping them with robust data and valuable insights. These resources empower organizations to clearly demonstrate the significant impact of their marketing efforts on both sourced and influenced pipeline and revenue, analyzing the effectiveness of various tactics and even individual campaigns. As a result, marketing leaders are not only able to illustrate the positive contributions they are making within their organizations, but they can also inspire and reward their teams for their hard work. Furthermore, this data-driven approach facilitates confident decision-making regarding the optimization of marketing strategies, the allocation of budget resources, and the execution of campaigns, ultimately overall effectiveness. CMOs and revenue leaders need to understand which investments are working—and which are wasting budget.

 

Part of our Advanced B2B Marketing Analytics Services, our Marketing ROI frameworks powered by custom multi-touch attribution models give you a precise, defensible measurement of return on every marketing dollar, across channels, tactics, and time horizons.

 

We move beyond vanity metrics and siloed reports to provide full-funnel financial insights—including cost per opportunity, CAC, LTV-to-CAC ratios, payback periods, and margin-adjusted performance.

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​​​​Technical Stack & Implementation

• Cost Modeling across digital, content, field, and tech investments

• Unified Data Model integrating CRM, MAP, ad platforms, and financial systems

• Dynamic ROI Dashboards segmented by channel, segment, funnel stage, and campaign type

• Scenario Planning Tools to simulate spend shifts and forecast impact

• CAC & LTV Analysis customized by product line, geography, or vertical

• Spend Optimization Playbooks aligned to business goals and margin requirements

Typical Results

• 20–35% lift in overall marketing ROI through optimized spend

• 15–30% reduction in CAC with performance-based budget reallocation

• 25–40% improvement in marketing team efficiency via data-driven planning

• Board-ready insights that strengthen marketing’s position as a revenue driver

 

Ideal For

CMOs and marketing leaders looking to align spend with strategic business outcomes.

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Services Designed for B2B Marketing Leaders
 

Whether you’re facing pressure to defend your budget, scale high-performing programs, or align more closely with sales, marqeu builds analytics systems that give you the answers you need—fast, clear, and credible. Our Advanced B2B Marketing Analytics Consulting Service engagements are led by experts in B2B data, growth marketing, and statistical modeling. We don’t hand you a static report—we partner with your team to build scalable measurement systems that evolve with your strategy.

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Let's Talk About Your Marketing Analytics Roadmap​

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If you're asking questions like:

• “How do I know which campaigns are worth scaling?”

• “Which events and channels actually influence deals?”

• “Where are we losing pipeline velocity?”

• “What’s our true ROI across all marketing efforts?”

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Then it’s time to build an analytics system designed for answers—not assumptions. Let’s talk. Contact us or book a discovery call to start building the measurement infrastructure your marketing team deserves.

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FAQs About Our Marketing Analytics Services

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Q: Do you offer both implementation and strategic guidance?
Yes. We combine strategic measurement frameworks with technical implementation in your existing tools—whether that’s Salesforce, Marketo, Hubspot, Snowflake, BigQuery, SQL, Python, Tableau, or Looker.

Q: How do you tailor attribution or ROI models to our business?
Every model we build is based on your actual funnel data, campaign mix, and sales cycle. We avoid assumptions and work with your team to calibrate models based on historical performance.

Q: How quickly can we get insights?
Most engagements yield initial dashboards and performance signals within 3–4 weeks. Full attribution or ROI models are typically implemented in under 3-6 weeks depending on the requirements and internal consensus on the definitions.

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Ready to Transform Your Marketing Analytics?

At marqeu, we help you build the systems, integrations, and reporting that deliver true visibility and unlock growth at scale. Whether you’re launching attribution, fixing reporting, or aligning your funnel we’ll meet you where you are.

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Get a Free Marketing Analytics Audit

Our complimentary Marketing Analytics Audit is a hands-on, high-value assessment designed to uncover hidden gaps in your current setup and show you where immediate improvements can be made. In this comprehensive review, our experts evaluate your platform connections, data quality, reporting structure, and ROI tracking capabilities. You’ll receive a customized audit report that includes:
 

• A platform integration scorecard highlighting systems that are underutilized or disconnected

• A detailed analysis of your data hygiene and lead lifecycle tracking

• An evaluation of your current ROI visibility and missed attribution opportunities

• 3–5 high-impact, quick wins you can implement immediately

• A 90-day roadmap tailored to your team’s tech stack, goals, and business model

 

This free audit is ideal for B2B marketing teams who are dealing with fragmented data, manual reporting burdens, or a lack of visibility into what’s really driving results. Schedule Your Free Audit Now

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Book a 30-Minute Marketing Analytics Strategy Session

If you're a marketing leader managing a significant budget and need personalized guidance, our Marketing Analytics Strategy Session is your chance to get expert insights tailored to your situation. In just 30 minutes, we’ll review your biggest challenges, identify key opportunities, and outline the next steps for building a data-driven marketing engine. During this no-obligation call, we’ll:
 

• Discuss the gaps and inefficiencies in your current analytics setup

• Explore integration opportunities across CRM, MAP, web, and ad platforms

• Identify ways to improve lead attribution, campaign performance, and ROI tracking

• Recommend a timeline and investment range aligned to your goals

• Provide a clear, actionable plan you can start executing right away
   

This session is perfect for B2B teams managing $25K+ monthly budgets who want to stop guessing and start making confident, data-backed decisions. Book Your Strategy Session
 

Real Results from Recent Sessions:

• “We uncovered $180K in wasted ad spend in the first 30 minutes.” – CMO, SaaS Company

• “Five quick wins we hadn’t seen before—our ROI tracking is now spot-on.” – VP of Marketing

• “Finally got clarity on how to move forward with multi-touch attribution.” – Marketing Director

 

Don’t Just Track Data—Turn It Into Growth

If you're ready to bridge the gap between marketing activity and revenue performance, our team is ready to help. Whether you're just starting to connect systems or need to overhaul your entire analytics framework, our services are built to meet you where you are and take you further.

Let’s connect. Your marketing data should work harder. We’ll show you how.
Schedule Your Free Audit or Strategy Session Now

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