
marqeu
Sep 21, 2024
Marketing Database Analytics – A Gold Mine
Marketing Database Analytics frameworks help modern data driven marketers leverage the insights to build contextual campaigns.
230

marqeu
Aug 24, 2024
Events Marketing Analytics – A Game Changer
In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few...
100

marqeu
Mar 5, 2024
Dynamic Web Scraping with Python, Pandas and DuckDB
Ever felt the frustration of wrangling with mountains of data through web scraping? The landscape of marketing technology is constantly...
410


marqeu
Apr 12, 2023
Modern Lead Scoring – The Data Driven Approach
Modern Lead scoring is an essential aspect of modern data-driven B2B marketing, which helps sales and marketing teams to actively...
220

marqeu
Oct 3, 2022
PLG and Customer Activation – New Paradigm in Marketing Analytics
PLG and Customer Activation – New Paradigm in Marketing Analytics
120

marqeu
Apr 3, 2022
Marketing Attribution – Beginning of a Data Journey
The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced...
180

marqeu
Aug 31, 2021
Marketing Analytics and Lead Nurturing – A Strategic Combination
Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead...
100

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Dec 14, 2020
Sales Follow-up of the MQLs – Overlooked Part of Marketing Analytics
MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of...
100

marqeu
Nov 29, 2020
The Revenue CMO – Leading the Data Driven Marketing
Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”....
80

marqeu
Oct 12, 2020
Multi-Dimensional Segmentation Engine – Beyond the Smart Lists
Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations and database segmentation...
210