Demand Waterfall Conversions are the set of forward-looking metrics and leading indicators that go beyond just tracking the engagement volumes across the funnel to providing the insights into the quality of these engagements across the different stages of the funnel.

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”....

Discover the 5 Marketing Analytics Metrics that Modern CMOs and marketing leaders are adapting to transform their organizations into data-centric entities that prioritize measurable outcomes.

Account Based Marketing (ABM) is a “hyper-personalized” strategic demand generation strategy powered by advanced marketing analytics. ABM fosters stronger collaboration between marketing and sales teams, aligning their goals and efforts towards common objectives of driving pipeline and revenue.

Leverage Marketing Analytics to continuously optimize the follow-up strategy of MQLs to realize the full impact of the effort that goes into qualifying the marketing leads and driving pipeline.

Marketing teams are increasingly depending on marketing analytics to inform their decisions regarding investments and execution. Marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Multi-Dimensional Marketing Database Segmentation Engine is a core capability in Marketing Analytics that powers the demand generation campaigns to create contextual customer experiences, which influences the buying decisions and accelerates pipeline.

Marketing Database Analytics frameworks help modern data driven marketers leverage the insights to build contextual campaigns.

Even in the digital-first world, the value of human interaction is priceless. Well planned and data driven marketing Events continue to be the biggest driver when it comes to deal acceleration and new pipeline creation.

QBRs is the time to celebrate the wins, respect the lessons learned, and rally the teams around the exciting new initiatives aimed at achieving new business goals. QBR season serves as a platform for collaboration and alignment within the marketing team and across other departments. It encourages cross-functional discussions that can lead to innovative ideas and initiatives.